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TAG Heuer Connected

AKQA partnered with TAG Heuer to design and develop features for the second generation of the TAG Heuer Connected smartwatch. The TAG Heuer Studio allowed owners to craft their own personal watchfaces. The options to configure the dial, metal, luminescence and highlights unlocked over 4,000 new watches. I worked on the Companion App for the watch, enabling users to browse and manage their collection, with upcoming features to make the watch the ultimate time-keeper.