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Barclaycard Shopping Showdown

In celebration of their 50th birthday, Barclaycard has partnered with AKQA to discover what it means to be a Modern British shopper. The Great British Shopping Showdown was an online game pitting 2 British inventions against each other from a curated list of hundreds. Each round players must decide which item best defines Britishness in their eyes. As more people play and victories mount, the winning items climb the leaderboard, with the top 10 forming the basis of Barclaycard's guide to modern Britain. I designed the Game UI and environment, and concepts for the campaign creative.