Jumbo is a major supermarket in the Netherlands, with the Jumbo website and app users can browse through thousands of recipes. While is great to have a huge catalogue available, Jumbo aimed to to further assist customers in how they can plan their ingredients for the week, not just one recipe. I worked on the concept for a meal planner. A user can plan for themselves, or even for family. Once set up, recipes are adjusted to portion sizes based on who’s eating. Their level of activity, age and gender help influence this. Jumbo can also assist with meal suggestions depending on whether a customer wants to save money, eat more healthier etc.